Two years passed. By the spring of 2014, there'd been a lot of change. Jul was back to being a full-time stay-at-home Mom. I didn't have kids...I had teenagers. In games, Flappy Bird was dominating much of the mainstream muggle news, while the majority of us glanced over with a troubled, concerned look. It would be a few months before Destiny released to mixed reviews, revisiting the hotly contested topic of addiction-by-design. Streamers were the new normal, with Felix Kjellberg leading the pack in what many of us still consider a profoundly bizarre turn of cultural events.
The hotly anticipated Diablo III finally launched, complete with its real money auction house. Gamers around the world converged on the infamous franchise, only to walk away a short time later with a very bad taste in their collective mouthes. Something was missing from the carpal-tunnel inducing game that Blizzard was famous for. The thrill of the treasure hunt was gone, a cruel side-effect of the alleged necessity to ensure items had some real money value. Uniques in Diablo II came at just the right time -- when they dropped from the hands of zombies or demons, they filled players with newfound uber-power, renewing the player's descent into clicking madness. By contrast, "Legendaries" in Diablo III were but shadows of their predecessors. The end end game lacked any semblance of balance, nigh impossible to master -- a shoddy design bent out of fear that players would clear it too quickly. Eventually, Blizzard admitted defeat, and promised to make things right.
Blizzard released a free card battle game, Hearthstone, which saw immense popularity and growth. I immediately recognized the battle mechanics, mirroring an older, lesser known game for the NeoGeo Pocket, SNK Vs. Capcom: Card Fighters Clash. It made sense, considering how often Blizzard employees were self-proclaimed fans of SNK's various fighting game franchises, particularly Samurai Shodown. I'm sure it only took them a matter of minutes before deciding it was a game they could do better. Just like Dune II. Just like EQ. Just like Team Fortress.
Of course, the WoW landscape continued its evolution. Eight months after the 25-Man progression team threw in the towel, Mists of Pandaria was released. Many familiar faces returned to DoD, each of them displaying varying degrees of interest in a radically changed game. For a great majority, they came, consumed all that MoP had to offer, then left. Only the truly hardcore stayed on, tending to their farm on every single alt.
During that initial burst of interest, stories about former guild mates trickled back to me. I discovered (not to any great surprise) that our server's #1 raiding guild, Enigma, floundered and retired only a week or two after us. I can't say for certain what the root cause of their collapse was, but I suspect many of the same variables that affected DoD were involved.
I also learned of Herp Derp's fate, which wouldn't be fair to keep from such a loyal readership. Shortly after Ben acquired Tarecgosa's Rest, the legendary staff, his computer broke down. To keep things moving forward (as we know Drecca was an expert at), HD's infamous leader purchased and shipped a MacBook to Ben to immediately get him back into progression. Shortly after this -- and without Drecca's knowledge -- Ben up and switched servers, leaving his Herp Derp guild mates behind. In his inimitable style, Ben was off to PvP in a new battlegroup, armed with a fantastical staff and a shiny new laptop to power it.
Things did not go too well for Herp Derp after that. Rumor has it the guild finally imploded under the weight of a forum argument. The topic? Star Wars. DoD may not have been perfect, but at least we were able to keep things running for more than a single tier of raid content.
Many months after the end of the 25-Man,
Mature's mediation continues,
Valley of the Four Winds
Achievement Unlocked
One thing had not changed, however: I was still at the same job. Now celebrating my three year anniversary, things hadn't quite played out to my favor. My new boss didn't possess that same set of nurturing, mentoring genes I'd enjoyed in previous managers. My current project was embroiled in a daily design-by-committee battle, its most important goals now lost to petty arguments among the "experts" at the table. I longed for a new challenge.
I navigated the job description, skimming past the buzzwords and perusing for anything concrete. Health Data and Analytics company. Corporate website and SharePoint intranet. Lead a team in development and maintenance. Work with the business to establish and implement ongoing vision, ensure best practices. The company was looking to hire a Senior Manager of Web Services.
Senior Manager.
---
"You know they use SharePoint in Hell, right?"
Dave laughed, running with the joke by rattling off an ad-hoc sales pitch, "Hey, 'If it's good enough for Satan, it's good enough for HR'."
We both laughed.
"Good times, good times," Dave replied, then cut the looming awkward silence, "So, other than the CMS from Hell, whaddya think?"
"Actually, it is my old job. I moved to a different department, another guy came in...then he left...and now they need someone."
"I'm honored that you thought of me, but this 'manager' thing, I mean..." I hesitated, "It's like...you, Allison, Dawna, Diane, you all keep saying it, but..."
"It'll be fine," Dave dragged the long 'i' out, as if to make it sound like a thousand acre forest ablaze was merely a campfire that 'got a little crazy'.
"Hey, I appreciate the support. But let's face some facts. You've got a degree in business admin. I took, like...two years in liberal studies and dropped out. I'm just a code junkie. I've never professionally managed or lead anything."
"Remember that flight back from Dallas? You know, the one where you were typing that thing up for that guy in your guild?"
All too well.
"You cared more about your guys in that WoW guild of yours than I've seen from most of the professional managers I've worked with in my career."
I stayed silent, took a deep breath, letting the impact of Dave's compliment soak in.
I stood in silence a moment, still clutching the phone, contemplating the possibility. The feeling was not unfamiliar -- fear of the unknown, of complete and colossal failure. But like all of the things Dave named, my first experience of that feeling was perhaps the most important lesson I had as leverage. It was the one key take away from guild leadership that was most important: failure is only one potential outcome; it's a possibility, not an inevitability. Once you embrace that, a logical conclusion falls easily into place: there's a chance you might actually succeed.
Descendants of Draenor's final 25-Man raid,
December 9th, 2011
Out of Options
Three weeks went by. December 30th/January 1st was also a wash -- too many people with New Year's Eve plans to assume the raid would get off the ground. In their minds, committing to a "maybe" raid was a foolish endeavor. They played it safe and bowed out, forcing me to begrudgingly cancel the raid from the sign-up sheet. It was the longest DoD had ever gone without raiding in seven years.
I took every opportunity to hammer home our restart date, there was to be no guesswork nor excuses when it came time to verify the date as players meandered around in-game. Announcements in big, bold letters were plastered all over the forums and sign-up sheet. The guild message-of-the-day was updated: January 6th/8th - Dragon Soul. I whispered people. I texted people. My harassment went to such extremes, I felt like a headhunter demanding attention on LinkedIn. When notifications alerted me that players were logging in, I'd re-edit the Guild MOTD just to make sure it flashed on their screens -- that single line of green text, telling you to pay attention to something important.
Please. Sign-up. Do whatever you have to do. Don’t let it end like this.
---
12:31pm, January 2nd -- four days before the return to raid progression.
Amatsu's still in-flux work schedule risked keeping him from being available at the start time. Fred was out for surgery and was playing the weekend's sign-ups by ear, though he promised to keep me apprised of his situation. I desperately needed him, but assured him that we would make it work if he wasn't well enough to arm his keyboard and mouse. Thankfully, Fred didn't ask me how I would have made it work.
I wouldn't have had an answer.
---
1:52pm, January 4th -- two days before the return to raid progression.
I was treated to a PM from Goldenrod offering up his two weeks notice, stepping down from raiding and officership. Fuck. But, wait...that was still two weeks away, right? We were still short only on account of his not signing up for this week's, right? Quickly, I flipped to the raid signups and noted his original sign-up, then cancellation. Oh, I see how it is. The subtle yet important distinction was just enough fuel for me to fire off a response I'd later regret.
I was going to write up a "sorry we're losing you, best of luck to you with your schooling, we're very grateful for having you thus far" post, but then I noticed your note on the cancellation of Friday's Raid, which hasn't officially been announced either way.
I was disappointed.
Officers are expected hold themselves to a slightly higher standard than the remainder of the raiders -- not "everyone's gonna go do this one thing so I might as well..." Especially someone who was granted a legendary first-in-line above everyone else on the basis of said officership.
With or without Goldenrod, I still couldn't complete raid rotations. At least ten people were missing.
---
9:53pm, January 5th -- one day before the return to raid progression.
My tone on the forums shifted from diminutive pleading and harassment to flat-out commands dressed up in passive-aggressive guilt,
It's up to you. I can't make people magically sign-up. Holidays are over. It's time to return to progression.
Turtleman made an off-hand joke alluding to Star Wars: The Old Republic as the reason for everyone's absence. Not amused, I shot back a response,
It's nice to know Star Wars was the reason behind flushing a successful seven year run down the toilet with a bunch of random no-shows and no communication to me about their departure.
Blain called me out on my digital temper tantrum,
Actually, with the exception of Insayno and Amatsu (who just forgot to sign up), the rest of our normal raiders quit the game before the holidays. That, along with a massive number of unexpected cancellations. It really has nothing to do with Star Wars.
He was right. But it was much easier to blame Star Wars. Much easier to fire off a hateful PM to an officer who'd been dedicated and loyal to DoD. Much easier than facing the now unavoidable, grim truth.
Fred shares his raid availability with Mature,
Darkmoon Faire
The End
6:55pm, January 6th -- five minutes before first pull.
Fifteen of us were online. Every Friday and Sunday for the past seven years, like clockwork, DoD had enough players in-game to field a raid. Even under the most dire circumstances, someone was still available. Unlike those countless raid days gone by, however, there were no more fillers on this evening. No more people to call, no remaining bench to text. No crazy PvPers hanging out in another Vent channel that we could lean on in a pinch, and no fresh recruits waiting patiently, eager to prove their worth on the front line of 25-Man raid progression. All that remained was an incomplete contingent, a mere handful of players. But a handful does not a raid make.
The final roll call consisted of:
1 tank: Blain. DoD's longest running raid leader, forced in year six to cut over from melee DPS to tank, due to an overwhelming shortage over a role nobody wanted to play.
5 melee: Lead diligently by Bonechatters, he took the reins from Jungard and wrung as much blood from a stone as his strength allowed. Hells, Dewgyd, Insayno, and I rounded out the melee.
3 healers: Still partially out-of-commission from a surgery earlier in the week, Fred nonetheless mustered the strength to be ready to give us what he could. Joining Fred was Sir Klocker, one of DoD's longest running vets (and longest running healers). Last, but certainly not least, was Vexx, a healer that felt DoD was important enough to be a part of that she was willing to withstand a sixteen-hour time difference and the latency that comes with playing on a North American server from Australia.
6 ranged: With no officer leading them, the six ranged present were disciplined enough to sally forth and carry the 25-Man torch. Mangetsu, the waifu loving warlock; Turtleman, the veritable master of fire; Littlebear, the once-green-now-competitive Hunter; and Blackangus, our sole Boomkin, stood ready for the return to Dragon Soul. Even former Eh Team members Larada (via his mage Doja) and Bulwinkul (via his Shadow Priest Stimpi) were present, demonstrating a stalwart dedication that far outlasted their Wrath-era critics.
These final fifteen players were all that remained; not enough to power through. In our heyday, we snuck by with 24...on a very rare occasion, 23. But not tonight, not with a raid as aggressively overtuned as Dragon Soul. Weeks earlier, a full heroically-geared 25-man battalion, armed with the legendary staff Tarecgosa's End still wasn't enough to defeat a normal-mode Spine of Deathwing. We weren't getting anywhere with fifteen raiders, no matter how well played.
I stood in Orgrimmar a moment, staring out across its once busy streets, waiting for the reality of the situation to set in. The activity of the horde capital had always conveyed the immediacy of World of Warcraft's success: a city packed full of residents going about their business reflected a thriving, robust server population. Dragon's heads were plunged onto massive stakes and you might be lucky enough to catch a glimpse of a server-first raider decked out in gear so powerful, the only thought filling your mind was how can I get my hands on that?
In the place where Orgrimmar's streets once bustled, there remained only ignorance and depravity. The top-end raiders were long gone, replaced by players hopping stupidly between the auction house and the bank, the names floating above their heads unapologetically disrespectful. These players of unknown origin bore the armor and weaponry of Dragon Soul, of LFR, and either belonged to guilds of one or swore allegiance to no guild whatsoever. I stared at them in seething contempt, imagining them chatting away with their friends about nothing of importance, mindlessly rapping on their space bar while blathering on about bikes and gnomes and scarecrows. They personified everything World of Warcraft had become.
My jaw relaxed. I took a deep breath and spoke into Vent.
"Ladies and gents, it's been an honor. Based on the circumstances...and the hand dealt to us today, I think it is time we officially close this chapter on DoD. For those of you who stuck it out, I thank you. The 25-man progression team is done. Thank you for your loyalty and your service."
The response was equal parts denial, bargaining, and anger -- emotions typically reserved for that moment one stares into the abyss. The guild was moved at the loss of something that, at the end of the day, we all agreed was just a video game. But their seriousness didn't match the situation -- nobody I know ever shed a tear over their last game of Civilization or Dungeon Keeper. Why would they, or anyone, demonstrate such alleged grief over the loss of a game. We'd been losing (and winning) at games our entire lives!
Your mind clouds over with a million thoughts. You find yourself brokering internal deals like this can't be happening, I wasn't prepared, there must be something I can do, someone I can call, one more switch in the roster I can make. Perhaps we could have called another person we didn't think to call. Perhaps we might have tried a little harder to find a filler, some random pug we knew nothing about that was geared and ready to go. Before long, you realize you're not internalizing it at all. Those aren't voices in your head, they're human beings on the other side of Ventrilo, struggling just the same as you. In that moment, you're reminded that it isn't the loss of World of Warcraft that's sending you spiraling down this path, it's the loss of the people you play it with.
For a group of individuals known notoriously to be awkward, anti-social loners, a loss of online gaming relationships hits with the force of a nuclear blast, its impact all-consuming, and its mercy relentless in its choking grip. We won't admit we care, opting instead to take to the forums or the comments section and double-down on our denial. But the empty isolation of absent relationships is something gamers know all too well -- it's why so many of us turned to gaming in the first place. We leave the confines of the physical where we are nobody, unaccepted and ridiculed, and join a virtual fantasy world where we are somebody, accepted and have a social status. In a world that fails to acknowledge our leadership ability, we can be guild leaders.
I don't condone a gamer's tendency to violently defend their hobby, but I can understand it.
---
I stood up from my desk, dropped my headphones on the chair and walked out to the living room. Julie was watching some TV, and glanced up at me as I spoke.
"It's over."
At first, her brow furrowed, working through my melodramatic ambiguity.
"...'It'...is over?..."
Click.
"...Oh! The guild. Oh, no. Oh, I'm sorry...what happened?"
It all spilled out. Fury. Rage. Guilt. Frustration. Disgust. Disappointment. I blabbed on about what must have sounded foolish, referring to a "journey cut short." Everything I'd attempted to keep things together and how it all ended in a colossal failure. The ignorance of former guildies. Blizzard's new fangled framework that made it nigh impossible to repair the damage. How a hole in my stomach was growing, a hole in which all the self-doubt and mistakes and guilt was drawn in, vacuumed into a ball of queasiness that grew worse as I continued to spit on the furniture. The weight hadn't been lifted from my shoulders -- it merely changed places, now resting comfortably in the bowels of my gut.
I had to give her credit. My relationship with World of Warcraft over the span of seven years and two months was contentious, particularly when considering how often it drove a wedge between my wife and I. Yet through this entire emotional collapse, she was never cruel or dismissive. There was never a snide "grow up" or "It's just a video game." She of all people had every right to verbally assault me -- God knows she'd earned it. Thanks to my decision of being a WoW guild leader, I forced her into putting up with its constant presence in our lives, always taking precedence...far more than it needed to.
But she did not deliver any such verbal assault. On a day where my wife had at least a thousand different openings to take a cheap shot, Julie took none. Any relief she felt at the announcement of my guild's end she kept to herself. Instead, she sat and listened, taking it all in, bearing the full brunt of my barrage on unfairness amid an inferiority complex. And when the chamber was empty, she stood up and offered a sympathetic embrace. After everything I'd done, all the jeopardy I'd put our family in, this act of unconditional compassion and support overwhelmed me. I hugged my wife tightly, and broke down.
No, Julie. I'm sorry.
Life After WoW
Skip, skip, skip.
I did not do well in the weeks that followed. Trying to stay busy to keep my mind off of World of Warcraft was like trying to take a test during the blast of an air raid siren. I was constantly interrupted at work, but not by co-workers or muddling micro-managers. No, my own fragile psyche compelled me to continually alt-tab to iTunes and skip to the next track. Every ten minutes it happened, though honestly, it seemed twice as frequent. The reason? I couldn't get through ten fucking minutes of my own iPod without coming across a piece of music from World of Warcraft. A little over two-thousand individual tracks, all hand-extracted from WoW's MPQ data files, continued to come up during random play. Hearing them made me sick to my stomach.
Skip, skip, skip.
Weekends were the worst. As the clock ticked up to 6:30pm Friday evening -- the time we'd be getting logged on and ready for invites -- a gaping absence emerged, ripped from my once structured schedule. I wanted to play something else, but all gaming paths led back to my PC, back to a filthy keyboard and mouse whose insides were caked with years of grime, dead skin, and sweat. Even clicking on the desktop was an ordeal. Launching another game meant glancing at a sea of icons, which in turn, meant giving the Battle.net launcher more attention than it deserved. I couldn't set foot in my computer room without instantly thinking of what used to be, what we had. What we lost.
I took solace in the familiar voices that gamed on through defeat. True, WoW had been our mutual online gathering location for years, but so too had our Ventrilo server. If nothing else, I could log in and hear their voices without having to step into Azeroth. There, familiar conversations carried on, unaffected by the collapse of the 25. Annihilation going off on one of his rants about people being too uptight. Hellspectral's recognizable self-deprecating style layered underneath a thick Brooklyn accent. Jungard's familiar warm, friendly tone as he and Team Starflex sallied forth into 10-Man Dragon Soul. I didn't even want to hear the words "Dragon Soul" at all. But I stayed and listened. Their camaraderie trumped my contempt.
Both Julie and an old friend urged me to put a digital pen to paper. So, when Friday and Sunday rolled around, instead of wallowing in self-pity, I wrote. I wrote and wrote and wrote. The first document I drafted, aptly titled "The End," was a concentrated outpouring of emotion, a result of the death of the 25-Man progression raid. It may not have been grammatically correct, or even coherent. But it was accurate. It was a start.
Eventually, my computer room nausea waned. I returned to keyboard and mouse (now cleaned), looked at every single video and computer game that had been released since November 2004 and vowed to play through all the games I'd ignored as a result of World of Warcraft's dominance over my attention. There were plenty to choose from: Fallout 3, bothBioShocks, Grand Theft Auto IV...I even commandeered my son's Minecraft account for awhile. He still bugs me to finish Borderlands. I'm getting to it! Have you even played Bastion yet? As is the life of a gamer, the list of games to play continues to grow. There are far more unplayed titles in my Steam library than completed ones. All in due time.
I received a generous gift: a Rock Band 3 Squier Pro. Time to take it to the next level. Put down the plastic toys decorated with multicolored buttons and learn to play a real guitar. I picked up enough of the basics that the constraints of RB3's interface felt like they worked against my progress. So, with all the nervousness of a teenager buying his first car, I threw down a wad of cash at Guitar Center, bought the real deal, and plugged directly into Rocksmith. I'm terrible, to be clear, but on a good day I can knock out a 94% on Muse's Supermassive Blackhole. When the imposter syndrome creeps in, I'll unplug from the XBox and go directly to an amp, just to make sure what I've learned is applicable in the real world.
And yes, World of Warcraft's music found its way back into my playlist where it remains to this day. No skipping necessary.
Months after the end of the 25-Man,
Mature returns for unfinished business,
Dragon Soul
We Slew Dragons
I've moved on. Whatever loss I felt at the collapse of the 25-Man is now long behind me. Telling my story was immensely therapeutic, so if you're reading this, give yourself a round of applause. Also, let's cut the shit: writing for yourself is great, but stories can't be told if there is nobody to listen. If you're a gamer, you probably picked a side long ago. I've had plenty to say that's alienated both sides of the casual / hardcore spectrum, so if you made it this far, kudos to you. And if you're not a gamer, I hope my story gave you some perspective into this bizarre culture that keeps creeping up in the media. It's not just about gamer rage and cleaning yourself of Doritos overflow...though that does take up a pretty significant margin of our time.
Not a day goes by that I don't think about Descendants of Draenor. Thankfully, those memories no longer encumber me. To the contrary, I look back with fondness about the entire experience. What we accomplished fills me with a great deal of pride and satisfaction. The things we saw, treasure we collected, and dragons we slew are all testaments to the dedication a bunch of random online strangers had toward one another. When I consider the logistics of it, how an online game renders personal responsibility nearly impossible to enforce, the fact that each and every one of DoD's members could flip it on and off like a light switch -- but chose not to -- is the biggest achievement one could hope to ever unlock.
My four months of EverQuest in the fall of 1999 were awful, not because EQ was a bad game, but because I didn't get the MMO genre. I'd come from Donkey Kongs and Outruns and Sonic the Hedgehogs and Street Fighters and DooMs and Quakes and Team Fortresses and Counterstrikes -- all games that can be played with "friends optional." Those in this list that are playable with friends share an interesting trait: the fun factor tends to go up. But, as any good introvert knows, sometimes its best (even preferred) to be alone. Having that choice is important, whether your game of choice is a platformer, a racing game, a fighter, a first-person shooter, or even a strategy or puzzle game.
MMOs are different.
The MMO genre was never meant to be experienced in isolation. The clue you seek is buried in the acronym, self-describing this key requirement: It is a game that is massive, is multiplayer, and is online -- three words that, when combined, are the very antithesis of single-player. My own gaming ego couldn't reconcile the dissonance I experienced in EQ. I considered myself a hardcore gamer, but any player wandering the vast polygonal Norrath -- absent guild mates to group with and internet dragons to slay -- was not hardcore, not by any definition. There is no single-player mode in EQ.
An MMO comes alive because of its players, not despite them. Whatever a game company's motivation eventually becomes when attempting to grow its customer base, take comfort in knowing that the motivation began in the right spot; they needed us before we needed them. Once I became a guild leader in World of Warcraft, the importance of the players themselves immediately became clear -- they were as integral to the game as the steering wheel on a racing game. And every day I worked to ensure that there were guildies present, to keep that raid machine well-oiled, I gained invaluable insight into the motivations and the nuances of the human beings behind the paladins, the warlocks, the warriors and the rogues.
Game designers have a tough job. Trying to land a role at a AAA game development shop must be a lot like becoming a famous Hollywood actor -- you keep waiting tables while auditioning for that one big break that makes you a celebrity. If you're one of the lucky few, congratulations, you're now cursed to balance the weight of your corporate overlords with the "needs" of a furious, entitled horde. Fold in nearly year-long crunches, along with your public life scrutinized for every misstep you make balancing a game, and you get a job that reads more like a punishment than a career. I'm thankful they do it. I have a great deal of respect for the people who man the ship, and even more respect for those whose tight grip on the wheel can keep the boat steady through storms of discontent.
The motivations of game companies to innovate and change their product, much like the motivations of players to raid in guilds (or not), aren't always clear. People aren't clear. Intent stated in public isn't always true, just as a player's commitment to the raid can't always be as easily confirmed as checking a box off a list. Continually trying to convince yourself that you're entitled to know is, to quote myself, a complete waste of time and energy.
There is another way.
Arm yourself with knowledge and tools to stay out of the fire. Just as add-ons help with whack-a-mole healing, the info we've data-mined on human beings thus far is a great aide to keep us sharp when dealing with other people. Come to terms with the fact that while people can change, you can't change them...and attempting to do so is fated to end poorly (for you). Instead, use the tools you've acquired to construct appropriate guard rails, keeping them on a fixed, straight-and-narrow path. And above all, practice being critical without being disrespectful; being inclusive and demanding excellence are not mutually exclusive -- a point that both gamers and game developers should make note of. Whether we prefer the speaker-breaking screams of a 40-man raid, or the quiet isolation of Farmville, eventually, we all have to deal with other people, and when that day arrives, I firmly believe it is in your best interest not to attempt to hammer any nails in with your bare hands.
You're going to need that clicking hand when the internet dragons arrive.
"Q. Why not just let casual players get rewards comparable to those from raids?
A. It would be almost impossible for us to do, and this is a philosophical decision. We need to put a structure in place for players where they feel that if they do more difficult encounters, they'll get rewarded for it. As soon as we give more equal rewards across the board, for a lot of players it will diminish the accomplishment of killing something like Nefarian."
- Former WoW Lead Content Designer Jeff Kaplan, on why raids like Naxxramas aren't intended for a casual audience. The New York Times, Kill The Big, Bad Dragon (Teamwork Required)January 28th, 2006
---
"Dungeons too, we wanted them to be a much more hardcore experience, we wanted only groups in there, and so on. The dungeons are there to serve more of the core market. It's something to strive for, a bridge for the casual players to become a little more hardcore."
- Former Blizzard VP of Design Rob Pardo, speaking at the Austin Game Conference on WoW design strategy. Raph Koster's Website, AGC: Rob Pardo's KeynoteSeptember 6th, 2006
---
"The whole point for a lot of hardcore players is to show off your advancement. So we chose the best gear to be from raids, so we can recognize someone’s achievements based on their gear. The tradeoffs is that you lose everyone looking different and users expressing creativity. And if you try to have both, you'll end up muddled and somewhere in the between."
- Former Blizzard VP of Design Rob Pardo, speaking at the Austin Game Conference on WoW design strategy. Raph Koster's Website, AGC: Rob Pardo's KeynoteSeptember 6th, 2006
---
"[Game] designers need to understand human psychology, sociology, and philosophy behind design. They need especially to understand how persons and groups behave when anonymous...Balance is in the eyes of the player. It doesn't have to be balanced; the average player just has to feel like it is balanced. Totally balanced PvP means losing half the time. Losing half the time is not necessarily fun....the community is good at identifying problems. The community is bad at designing games and generating workable solutions. The community disagrees tremendously but does not recognize its disagreements. The community, though, is always right."
- Ethan Kennerly, recalling a talk given by Jeff Kaplan at USC's Videogame Production class (ITP 280). Fine Game Design, World of Warcraft Content DesignOctober 10th, 2007
---
"I think it's a great idea...The only caveat for me is that I feel that the highest-tier zone at a given time should start off as a 25-man-only experience and then have the 10-man version unlocked once the zone is defeated on a server, or once a given amount of time passes, whichever comes first...I do feel that 10-man-only players should get to experience the same lore and ultimately see the same content, but I don't think that the easier alternative should be available right away."
"I'm not super interested in compromising LoL design in the name of accessibility. Yes, League is obnoxiously hard to learn if you don't have a friend showing you the ropes. That sucks, but it's not worth stripping away the depth or potential for mastery for our core audience -- you guys -- in order to attract new players. That's not an approach every game can or should take, but it's the right call for League."
"First and foremost, I learned that you must put game quality and player experience first in everything that you do. Gamers are not driven to buy games because they have a clever business model, they buy games that are fun and immersive that deliver on what was promised. I also learned that being a trend chaser or first mover is not a key to victory...force feeding a development team to chase a business model or game type trend when the team doesn't love it is a likely losing proposition."
"How is your gaming experience diminished by it? I can't honestly understand what's the big deal on people that isn't you doing something that you don't want to do...Perhaps we should just tell the devs that we should close all raids until the Top 10 guilds clear them on heroic, so that they can feel superior to everyone else as they are seeing content that you, the raiders not-as-good-as-them aren't seeing."
- Blizzard Community Manager Draztal, responding to community concerns over a lack of staggered endgame content between LFR and traditional raids. Battle.net Europe Forums, we consume content too fast?March 8th, 2012
The "strategy game of money, power and wealth," Capitalism II
Whatever Fits the Narrative
"For a developer to acknowledge that their TWO YEAR OLD game is still one of the best multiplayer games around, to continue to support it through a FREE online system...and STILL patching the damn game? How many games don't get a single patch? For Blizzard delevopers [sic] to still be updating and fine-tuning a game this long after its release, and for people to STILL enjoy playing it is fucking incredible."
"Outside resources don't play into it - no gold buying, etcetera. We take a hard line stance against it. What you get out of micro-transactions is kind of the same thing and I think our player base would feel betrayed by it."
- Former VP of Design Rob Pardo, on Blizzard's philosophy regarding in-game purchases. Eurogamer, Micro-transactions "betray" playersFebruary 21st, 2008
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"In an industry full of passionate gamers, Kotick stood apart: the guy who never picked up a joystick."
"In the last cycle of videogames you spent $50 on a game, played it and took it back to the shop for credit. Today, we'll (charge) $100 for a guitar. You might add a microphone or drums; you might buy two or three expansions packs, different types of music. Over the life of your ownership you'll probably buy around 25 additional song packs in digital downloads. So, what used to be a $50 sale is a $500 sale today."
"Huge deal. The Chinese claim that they will put up between 1-2[billion dollars]...The boys are meeting with [Warren] Buffett on weds in Omaha. We are the only pe firm. Super confi[dential]"
"Q: Will there be any management changes at Blizzard as a result of this deal?
A: No, there won’t be any management changes at Blizzard as a result of the combination."
"This is an important change as it will allow me, with Thomas, to become more deeply involved in areas of the business where I believe we can capture great potential and opportunity..."
"In short, he has to either break even or make money to get the stocks, and he has to maintain that for the next four years."
- Ben Gilbert, commenting on the Tippl Amendment that outlines the requirements of his financial reimbursement plan as COO. Engadget, Activision CFO Thomas Tippl now COO, March 30th, 2010
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"[Franchise fatigue] is something that I have not bought into...I think it's an excuse for lack of innovation. If you have a great franchise and you stop innovating, then yes, you will lose your fan base."
"In short, for a fee of $15, you can rebuild your character, with some restrictions. You can change your gender, face, skin, hair, and name, but not your race or class."
"Purchase queues began forming soon after the virtual item went on sale, with players in the forums reporting upwards of 12,000 folks waiting at the virtual cash register at one time for a chance to purchase the translucent flying mount. Wow.com reported yesterday that at one point the number topped 140,000."
"'They can also claim that by bringing in the secondary market under their umbrella, they will be providing a better quality of experience for their players. And that's true, certainly, but it's also certainly true that if there was no additional money to be made, they wouldn't be interested.'"
"On the heels of Hearthstone®: Heroes of Warcraft™ surpassing 50 million registered players, Whispers of the Old Gods™, the third expansion for Blizzard Entertainment's award-winning online strategy card game, is now live."
"Each year [casino] revenues in the US yield more profits than the theatrical movie industry ($US 10.9 billion) and the recorded music industry ($US 7 billion) combined. Even the $US 22.5 billion combined revenue of the four major US sports leagues is dwarfed by earnings from the commercial casinos industry."
"I told [Microsoft Co-Founder Bill Gates] 'The most I can make from you is $10,000 a night -- my guy bets that on his first hand. You can move now or security will be here in an hour.'"
- Steve Cyr, on courting high-rolling 'whales' that become big spenders at his casinos Sabotage Times, The Las Vegas Whale Hunter, June 26th, 2013
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"And if you are a whale, we take Facebook stalking to a whole new level. You spend enough money, we will friend you. Not officially, but with a fake account. Maybe it's a hot girl who shows too much cleavage? That's us. We learned as much before friending you, but once you let us in, we have the keys to the kingdom. We will use everything to figure out how to sell to you."
"It's a weird hybrid of gambling addiction and more traditional video game addiction, neither of which is anything new, but the combination of the two is a relatively novel emerging phenomenon, and one all the mobile games giants are taking advantage of to full effect."
"...if you're the CEO of McDonald's, you should not feel good about your job, you should feel ashamed. We don’t have that in the games business -- we don't have that sense, because we feel like they're 'just entertainment.' We don't feel like we can do things we can be ashamed of yet..."
"The illusion of control is a crucial element in the maintenance of gambling addiction … [as it] instills a feeling of skill or control...there are a number of in-game features [such as the boosters in Candy Crush] that allow players to believe they are affecting the outcome of the game, and in some cases they are, but those instances are rare."
"More effective treatment is increasingly necessary because gambling is more acceptable and accessible than ever before...Today you do not even need to leave your house to gamble -- all you need is an Internet connection or a phone."
"[World of Warcraft] didn't even account for the majority of sales. For the first time, that honor went to a batch of different titles: Diablo and two new brands, Hearthstone and Heroes of the Storm."
"These companies were really smart around analytics and monetization and very light in terms of product and content creation. I'm not sure any of those things are particularly sustainable. The future lies in going into the larger part of the market which is people that self-identify as gamers, and where the user acquisition and long-term value creation comes from making great games."
